The Strategy of Focus
with Sofia Laurent — Founder, Laurent & Co. · Former CSO, Pernod Ricard
Focus as a Competitive Advantage
In an economy of infinite options, focus is the rarest strategic asset. The companies compounding the fastest are not doing more — they are doing fewer things with disproportionate intensity.
Sofia Laurent draws on twenty years building global brands to teach how leaders identify the few decisions that matter, and how to defend that focus when the organization wants to expand in every direction at once.
Sofia Laurent
Sofia Laurent is the founder of Laurent & Co., a strategy practice working with founders and category-leading executives.
Previously Chief Strategy Officer at Pernod Ricard, she led portfolio rationalization programs that became Harvard Business School case studies.
She writes regularly on focus, brand and growth in HBR and Strategy+Business.
Four outcomes you will leave with
- 01Identify the two or three decisions that will define your strategy over the next 18 months.
- 02Build a framework for saying no — clearly, kindly, and without losing momentum.
- 03Use focus as an operating discipline, not just a planning artifact.
- 04Translate strategic focus into resource allocation your team can actually feel.
"Strategy is the discipline of choosing what not to do — and meaning it."
Structure & Format
Downloadable Resources
