with Adrian Keller — Former CEO, Helvetia Group · Senior Advisor, McKinsey & Company

Uncertainty is not a temporary condition leaders manage their way out of — it is the operating environment of every modern organization. In this masterclass, Adrian Keller draws on three decades of executive practice to reframe uncertainty as a strategic discipline rather than a crisis to be survived.
Designed for senior leaders, founders, and senior operators who need a clear, practical method to make better decisions under pressure — and to bring their teams along with conviction, not anxiety.
Adrian Keller is the former CEO of Helvetia Group and a senior advisor to McKinsey & Company, where he counsels boards and executive teams navigating restructuring, succession, and category-defining bets.
Across a thirty-year career he has led organizations through financial crises, regulatory upheaval, and category disruption — and built a body of work on how leaders make sound decisions when the information is incomplete and the cost of waiting is high.
He teaches at IMD Lausanne and is the author of The Steady Mind, an examination of executive judgment under sustained pressure.

"Certainty is not the absence of doubt — it is the discipline of acting clearly in spite of it."
