Launch: From Idea to First 100 Users
with Priya Anand — Founder, Northbeam · Ex-Product Lead, Stripe
Launching With Intent, Not Noise
The first 100 users decide more about your company than the next 10,000. They shape what you build, who you sell to, and how much conviction you carry into every later decision.
Priya Anand walks founders through a practical launch playbook: how to pick a wedge, recruit early users by hand, and turn raw signal into a product worth scaling.
Priya Anand
Priya Anand is the founder of Northbeam and previously led product for Stripe's early-stage growth surface.
She has advised dozens of pre-seed and seed-stage founders on launch strategy across fintech, developer tools, and consumer.
She writes Cold Start Notes, a weekly essay on founder-led distribution.
Four outcomes you will leave with
- 01Pick a wedge narrow enough to win and large enough to matter.
- 02Recruit the first 100 users by hand — and learn faster than competitors with more capital.
- 03Design a launch loop that turns early users into the next ten.
- 04Know which early signals to trust and which to ignore.
"You do not need a launch. You need 100 people who would be upset if your product disappeared on Monday."
Structure & Format
Downloadable Resources
